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Email Marketing and Business Development Specialist

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  • ID: 471373
  • Posted: 9/24/2020
  • Location: Buffalo, NY
  • Category: Pro - Marketing
  • Job Type: Direct Placement
  • Duration: Direct Placement

Description

Do you want to join a Fin-tech startup at the ground level for an amazing growth opportunity? We've experienced unprecedented growth and are building out our growth team to maintain our momentum!

ABOUT US:
Founded in 2015 by college roommates Sean De Clercq and Erik Straub, Kickfurther is disrupting the world of retail/ecommerce business financing. This crowd-financed model breaks away from traditional Factoring and PO-financing in a way that enables growing small to medium size consumer goods businesses to raise capital so they can produce inventory. Kickfurther is a Boomtown 2015 and 43North 2018 Alumni and is backed by investors including Tim Draper and Bill Tai. We have funded over $50MM for our clients since launch in 2015 and over $15MM in the last 12 months!

Ever wonder what happens when a company gets their largest order ever from someone like REI or their Amazon sales are through the roof? How do they pay for all the inventory to meet the demand of these sales channels? Sometimes they don't have the money and miss out on a game-changing opportunity. Other times, they resort to giving up significant equity or take on exorbitantly high debt just to produce their stuff. This is where we come in...

Kickfurther created a model to help business owners affordably raise funds for inventory to grow their business with the added benefit of thousands of community members who are eager to back them and help them grow.

ABOUT YOU:
We are looking for someone who hustles HARD and is going to help us drive new business. This is a complex financial product that requires creative problem-solving and customization for each client. We are looking for someone who has solid experience in developing and executing cold-email campaigns, with the ultimate goal of generating new business for Kickfurther. To succeed in this role you MUST have experience and enjoy doing work in both email marketing and business development.

IN THIS ROLE YOU WILL FOCUS ON:
Development & Deployment: Manage all outbound cold email campaigns, including editing messages, leading design and copy development, structuring A/B tests, scheduling delivery, and reporting on campaign results.
Outbound Email Mastery: Own email demand generation to build a pipeline of leads
List Building: Lead sourcing and evaluation. Exercise autonomy to identify and process contact lists/sources/databases.
List Maintenance: Monitor and maintain best practices for deliverability and file clean-up (inactives, unsubscribers, email bounces)
Automations: Identify and develop new automations/workflows to increase engagement and drive booked meetings

ADDITIONAL RESPONSIBILITIES INCLUDE:
Manage direct mail campaigns
Develop social media outreach channels
Collaborate with Sales team stakeholders to optimize lead to new client lifecycle
Produce program results reporting and present to management
Interface directly with our QC, dev, legal, and leadership team members to be a cohesive and lean growth machine

QUALIFICATIONS:
Hustler attitude, outgoing personality, creative problem solver and competitive to reach target growth outcomes Outbound Email Marketing EXPERT, 3+ years of experience: MUST have experience developing and executing cold email campaigns including creating design and copy, structuring A/B tests, scheduling delivery, and reporting on campaign results.
Experience sourcing and evaluating leads to build pipeline
Ability to maintain lists/file clean-up (inactives, unsubscribers, email bounces)
Email automation experience to identify new workflows to drive booked meetings
Understanding of direct mail, social media marketing, and digital advertising
Degree in marketing, finance, business operations, or supply chain. It can also be something completely unrelated, but we want to see that you work hard and learn fast
Very strong written and oral skills with the ability to explain complex topics to people with varied backgrounds (our clients are all very good at doing what they do, but they are not always experts at inventory financing)
Skillful with CRMs, lead tools, and other new tech/applications Ability to perform in a high pressure, startup environment.

You'll report to our Director of Marketing and work closely with our Head of Growth. Competitive compensation with benefits included. Salary + Campaign success-driven bonus. Full-time employee with start date ASAP. Kickfurther is an EEOC Employer.

To apply: Please send resumes to graham@kickfurther.com.
 
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